Case Study: Builder

Builder.au is a site after my own heart. Aside from the massive banner heading, the page is Web 2.0 at it's finest (look at the little faux-MSN icons!). Not quite flickr in its simplicity, but still very clear and bright.

http://www.builderau.com.au/

You can't miss the huge, glaring feature article graphics and the splashes of web2.0 orange everywhere. Cliched, but the general feel of the page is actually warmer because of it. The next step for Architect, I suppose, is some kind of happy medium; not quite the flickr day-care center approach, but much less than this. Hmmm . . .