28.11.06

New Logo Design Met With Standing Ovation


..well not really. Designing an appropriate brand for this project has come to an end; I've settled. I retouched an older version of the logo with some better kerning, a little web2.0 gradient action, and a mark that actually conveys the metaphor without a magnifying glass and a decoder ring. I have a unanimous "keep that one" from my peers, and that's more than enough.